Intensified illuminating and advertising system



W. E. GOLDEN. INTENSIFIE D ILLUIIIINATING AND ADVERTISING SYSTEM.

APPLICATION FILED FEB. 7, I920.

Patnted D00. ,7, 1920' I NV EN TOR.

'- terior reflector surface.

WILLIAM E. GOLDEN,OF CHICAGO, ILLINOIS.

INTENSIFZED KILLUMINATING AND ADVERTISING SYSTEM.

Specification of Letters Patent.

Patented Dec. '7, 1920.

Application filed February 7, 102a. Serial No. 357,089.

To (ZZZ w ham it may concern Be it known that 1, WILLIAM E. GOLDEN, a citizen of the United States, residing at Chicago, county of Cook, and State of Illinois, have invented new and useful lmprorements in intensified Illuminating ant Advertising Systems, of which the following isa specification.

My invention relates to improvements in an intensified illuminating and advertising system, wherein. the illuminating unit is utilined for advertising illumination.

display and'intensiiied l attain this object with reflectors of all nangles, shapes and forms, and by mecha nism, together with arrangements and combinations of the parts illustrated in the accompanying drawings, in which Figure 1 is a perspective view of the advertising frame and the intensified illuminating arrangement. Fig. 2 is another diagrammatic representation of another adaptation of my invention. Fig. 3 is a perspective view of the stencil used in my invention showing aperture covered with transparent material. All interior surfaces, except the apertures covered with transparent material, are reflector surfaces. Fig. 1 is a perspective view of arriuy inventlon, F 5,, showingthe illuminatother adaptation of is a concave reflector ing units used in iny invention.

Numerals refer to. similar parts through out the several views.

In Fig. 1, No. 1 is the exterior of the frame. No. 2 is the stencil with aperture covered with transparent may consist of letters, figures or other advertising matter that may be inserted, placed and removed. No. 3 is the reflector surface of the interior of the frame. No. 3 shows -theconcavc reflector which may also be of No. l 15 the shapes and forms. mill-head stop. No. 5 is the slide arm. N0. 6 is the hinge. No. 7 is the illuminating unit. No. 8 an adjustable frame hinge. No. 9 is the other side of the frame. The ends of the frame are not disclosed, but aredivided in two parts, one-half attached to No. 1 and the other half attached to No. 9, and the interior surfaces are covered with. reflector material so adjusted to pass each ot other angles,

her. In 2, the dotted lines show the a nustability of my invention. No. 10 is the in- No. 10' is the concave reflector, which may he used if desired.

material which No. 11 shows the hinges. No. 12 is a hinge attached to the frame, No. 15. No. 13 is the slide arm. No. 14 is the mill-head stop attached to the frame, No. 15. No. 15 is the Mont and back of the frame. No. 16 are stencils with apertures covered with transparent material. No. 1.7 is an extension of No. 15 where desired. No. 18 is the illuminating unit, which may consist of one of more units.

In Fig. 3, the stencil, No. 19 is the aperture covered with transparent material. No. 20 is the reflector surface, not disclosed. N0. 21 is the face of the stencil. In Fig. a, Nos. 22 and 23 are the exteriors of the frame. No. 9/1 is the frame support. Nos. 25 are stencils with reflector backs, and apertures covered with transparent material. Nos. 26 are the mill-head stops. Nos. 27 are the reflector surfaces. No. 27' is the concave reflector, which may be flat or at other angles where desired. No. 28 shows the support plates. Nos; 29 are the hinges. No. 30 is the illuminating unit. No. 311s the slide arm.

Fig. 5 is a detailed drawing of the con cave reflector, No. 32 showing the illuminating units and N o. showing the reflector surface.

In the operation of my system, as shown in Fig. 1, the frame maybe placed, for instance, in, 'the lower part ofa window or display space, the face, No. 1, will have its transparent advertising matter shown through aperture, N0. 2, covered with transparent material, by the rays of light from illuminating units, No. 7 being reflected from snr the same,'the illuminating cfiect is greatly amplified. Sides Nos. 1 and 9 may be so adjusted, by manipulating the slide arm, No. 5, mill-head stop No. 4,-and hinge No. 6, to direct anddilfuse the rays of the illuminating unit, No. 7, through the open space in the frame so as to obtain the bestilluminating eflect.

In the operation of my system, as shown in Fig. 2, the advertising frame is placed,

for instance,- in the upper part of the window, and the rays of light will be thrown from the iliun'iinatingunits, No. 18, through aperture, No. 16, covered with transparent mater'iah on both sides of the frame, No. 15, the same as in l ig. l, the rays of light being reflected and transfused from the reflector surfaces Nos. and 10 downward and backward througlji the open part of the frame; the illumination being amplified and intensified by the reflc 'tion ofthe rays back and forth, as Wiiibe apparentto those skilledin the art.

Fig. 4: shot/s my invention adapted for use in connection With corners, angles and show cases. llhe illuminating unit, No. 30, is con- Q nected with the concave reiiecton No. 27.

' matter, and the l? 21. and 23 are hinged by No. 28 and supcited by him 716' The illuminating unit, Pi o. 30, casts its rays through aperture, No. 25," intensified by the reflectors, displaying the advertising and the rays of light are re fleet/ed back from the reflector back of the letters figures, numerals or other advertising reflector surfaces, Nos. 27 and 27.

Thave described my invention. with regard to Figs. 1, 2, 3, i-- and I specifically. It will, howeyer, be understood that other modifications, arrangements and other designs, usages and adjustments of the mechanism,

reflectors and parts may be obtained Without departing from the spirit of my invention as disclosed and indicated. in the drawings and specifications and in the claim herewith set forth.

, Having described my invention, what I- claim is An illuminating and advertising device of the character described comprising a frame inchidin g a central supporting member, a reflector and a series of associated light units carried by said supporting member and extending longitudinally thcrebef ncath, a pair of opposing relatively adjustable side Wings hinged to opposite side por- .tions of said frame member at one end and having; the opposite ends thereof spaced apart, each of said side members being providedu'ith a phiu'ality of translucent indicating portions said side members beiiig provided with opposing reflecting surfaces, and means for adjusting said side members to vary the reflecting surfaces thereof with .respect to one another and to said central member. i A h, t In Witness whereof I have hereunto set my hand and A. D, 1920.

WILLIAM E. GOLDEN. [1 5.]

seal this 31 day of January, 

